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9 hours ago
Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
9 hours ago
Can purpose still sell? The changing face of brand ...
Once a badge of honour, is brand activism now a reputational minefield?
17 hours ago
Women to Watch 2024: Marian Esperanza Magturo, ...
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
17 hours ago
Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.