Discovery programmes launch on mobiles in India

DNAP will make Discovery Channel, TLC, Animal Planet, Discovery Turbo and Discovery Science available through mobile TV platform in India. The service is in paid model through telco networks like Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect.

Rahul Johri, senior VP and GM of DNAP India commented: “This tie-up to broadcast our channels on mobile TV is yet another step forward in the direction of leveraging new technologies to create additional touch points for our current and prospective viewers, who can now enjoy their favourite programmes on the go.”

Vamshi Reddy, founder and CEO of Apalya Technologies also commented that the Indian mass market can now better experience in bringing rich and differentiated TV content to mobile users across India.

A mobile TV application is required to view the programmes. Mobile users with a GPRS connection can download the application via the mobile-enabled WAP sites of their respective service providers.