From Korea: 'Sudden exploration', for The North Face by Innored
Working with Innored (which specialises in campaigns that lure people into surprising situations), The North Face invited Koreans to a shopping mall for a virtual-reality experience. Unsurprisingly, a surprising twist then occurred.
This is not the agency's first surprising challenge for the same client.
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The brand took home five Film Craft awards in total.
Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
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Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
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