From Korea: 'Sudden exploration', for The North Face by Innored
Working with Innored (which specialises in campaigns that lure people into surprising situations), The North Face invited Koreans to a shopping mall for a virtual-reality experience. Unsurprisingly, a surprising twist then occurred.
This is not the agency's first surprising challenge for the same client.
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The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
The change to the global guidelines will apply across WPP's operations.
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This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
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