Staff Reporters
Mar 30, 2011

DraftFCB New Zealand, Lester Wunderman awarded at the Caples

GLOBAL - DraftFCB has been awarded for its work for BMW in New Zealand at the John Caples International Awards in New York.

DraftFCB New Zealand was awarded for its work for BMW's Mini
DraftFCB New Zealand was awarded for its work for BMW's Mini

The agency won Best Art Direction and Best Copywriting awards for its ‘Mini Mostnificent’ campaign in the market.

The Caples awards are produced by Haymarket Media US and pay tribute to the most creative solutions to marketing problems.

Other international winners included Shackleton Madrid, which took Best in Show for its ‘Quique the head’ campaign for Diesel; and Leo Burnett Beirut client Exotica, which was named Courageous Client for its campaign ‘Make a move’.

In terms of personal awards, Wunderman founder and chairman Lester Wunderman received the Andi Emerson Award for outstanding service and contribution to the direct marketing community; and Crispin Porter Bogusky ECD Jeff Benjamin, responsible for Burger King’s ‘Subservient chicken’ work, received the Irving Wunderman award in recognition of his engaging viral work.

There were a total of 22 gold, 42 silver and 49 bronze award winners.

The John Caples International Awards honours the best in direct and interactive marketing around the world. It is funded by industry agencies, clients and suppliers and run by industry volunteers. Over 100 active, senior-level, international creative professionals serve as judges.
 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

5 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

6 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

8 hours ago

Jaguar's identity crisis: A self-inflicted wound ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.