DraftFCB Shanghai gains additional creative duties for Semir Garment Company

The account was sealed after a competitive pitch that included TBWA, Grey, M&C Saatchi, Lowe and Euro RSCG.

The win marks an expansion in the agency’s relationships with Semir Group, after DraftFCB China won the Semir and Balabala digital creative business late last year.

Semir Garment Company was established in 1996, and is the purveyor of the Semir Brand line of apparel targeted at teens and young adults. With nearly 3,000 retail outlets stretching over 8 provinces across China, Semir Brand has seen retail expansion at rates of over 50 per cent over the last three years.