Dulux | Let's Colour | Global

Three television executions tell the story of how people are using Dulux to spice up their lives. The first advert shows a woman transforming an old, boring staircase into a red carpet with Dulux's 'Red Stallion' paint product. The other two television adverts due for launch shows a family painting their garage with ‘Velvet Ribbon’ to resemble a cinema theatre and a father changing a baby's room from blue to purple with the help of a paint pod.

According to Euro RSCG, the project is supported by a US$15 million media investment across TV, cinema, print and digital. This project is also said to reach China.

Besides traditional media, Dulux has literally gone on the road in working with local communities across the world to liven up dull spaces with colourful paints. Visit the Let’s Colour Project online for behind-the-scene footage, live blogs and testimonials.

This is only part of the US$92 million global business under Euro RSCG. AkzoNobel, the global paints and coatings company that owns Dulux, appointed the agency in November last year.








Credits:
Project Let's Colour
Client Dulux
Creative agency Euro RSCG, London
Exposure Television, print, cinema, online, events