Kenny Lim
Nov 12, 2008

EA partners Asian Football Confederation to promote game

SINGAPORE - Electronic Arts has partnered the Asian Football Confederation (AFC) to incorporate the AFC Asian Cup and the AFC Champions League football tournaments into its FIFA Online 2 game title.

EA partners Asian Football Confederation to promote game
The move is expected to heighten the relevance of the online game in Asia when it launches into China, Singapore, Thailand, Malaysia, Vietnam and Hong Kong in the coming months.

“We are committed to deliver Asian football to a wider audience and new media will play an increasingly important role in promoting the game, particularly to the Asian youth,” said AFC president, Mohamed Bin Hammam.

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