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Andrew Baxter: ‘Business planning should be simple ...

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Carter Chow returns to McCann Worldgroup as Greater ...

Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.

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Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

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APAC media new-biz rankings: Publicis soars, ...

Publicis's clean sweep of former GroupM clients in China—including Dyson, Swatch, and Yum Brands—has greatly benefited the group. Meanwhile, PHD falls to fifth place after racking up losses.