Just Published
17 hours ago
Andrew Baxter: ‘Business planning should be simple ...
To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.
18 hours ago
Carter Chow returns to McCann Worldgroup as Greater ...
Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.
18 hours ago
Social-first: Unpacking marketing’s most confusing ...
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
The Knowledge
18 hours ago
APAC media new-biz rankings: Publicis soars, ...
Publicis's clean sweep of former GroupM clients in China—including Dyson, Swatch, and Yum Brands—has greatly benefited the group. Meanwhile, PHD falls to fifth place after racking up losses.