TAIPEI - Mindshare Taiwan has appointed seasoned digital marketer Ellen Tien as deputy leader of Mindshare Interaction.
Tien joins Mindshare from her position as a consultant at Sino-Tech in China.
Prior to that, she worked for Ogilvy One and Yahoo Taiwan, where she gained experience in the integration between digital and traditional media.
"The 'optimised media mix investment' will be our number one priority," said Alex Lin, GM of Mindshare Taiwan.
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