Faaez Samadi
Mar 28, 2018

Essence hires senior APAC leaders

New COO and VP boost regional office in Singapore.

Kingshuk Mitra & Monica Bhatia
Kingshuk Mitra & Monica Bhatia

Essence today announced the hiring of Kingshuk Mitra as Asia-Pacific chief operating officer, and Monica Bhatia at vice president, client partner.

Mitra was previously managing director of Maxus Philippines, the former GroupM agency that merged into Wavemaker along with MEC. In his newly-created APAC COO role, Mitra will help set Essence’s regional strategic priorities, and lead the day-to-day operations of the Singapore regional headquarters.

Mitra said the role creates “the backbone of the operational structure” of the agency.

As VP, Bhatia will lead Essence’s Google business in APAC, across six regional markets. She was previously Maxus head of digital, and has experience working for clients including L’Oreal, Jetstar, and Unicharm.

Bhatia said she is keen to apply Essence’s data-led solutions to clients’ marketing objectives.

Kyoko Matsushita, Essence APAC CEO, said: “Monica and Kingshuk are seasoned marketing leaders with extensive client and operations expertise, deep knowledge of the region as well as strong integrated media experience.”

Source:
Campaign Asia

Related Articles

Just Published

10 minutes ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

54 minutes ago

A new campaign gives dignity to Veitnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

6 hours ago

Ads next to 'brand unsafe' content deliver stronger ...

Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.

15 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.