Euro RSCG Adwork wins Kalbe brand

Earlier this year, Kalbe Farma, one of Southeast Asia’s largest pharmaceutical companies, handed Promag, an antacid and leading brand in its category, to the agency after a four-way pitch.

According to sources close to the pitch, Euro RSCG Adwork’s campaign for Kalbe Farma’s cough brand Woods, which the creative agency won in 2007, was a major factor in being invited to pitch for Entrostop.