Euro RSCG takes Parkson brief

Euro RSCG is charged with managing the brand’s integrated development and strategy across its 32 retail branches in the country.

The award follows the agency’s recent win of Carlsberg’s account in Malaysia.

“One of the strengths of our agency is our local expertise, so winning domestic brands is an important aspect of our business model,” said Matthew Fanshawe, CEO of Euro RSCG Singapore and Malaysia.