Joehari will spearhead the distribution operations of two newspapers under the Redberry Group, including free daily The Malay Mail and business daily The Malaysian Reserve. The group currently also holds the exclusive marketing rights for fortnightly lifestyle magazine Unreserved, which is distributed with The Malaysian Reserve.
The International Herald Tribune is also distributed together with The Malaysian Reserve.
Joehari was the senior manager of distribution at Sun Media Corporation, the publisher for the free daily The Sun. He served at Sun Media for nine years and was responsible for setting up the newspaper's distribution network.
In April this year, former Sun Media's managing director Philip Karuppiah joined The Redberry Group as vice-president of print to head strategic initiatives for the group's print publications.