Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 27, 2013
Expecting first profit in years, Sharp must turn attention to brand
ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Apr 29, 2025
Samsung rescues runaway bills in delightfuly odd ...
Jan 23, 2025
Sony Electronics, Singapore govt bodies initiate ...
Just Published
PROMOTED
13 hours ago
How top brands adapted to the changing tides: Three ...
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
The Information
14 hours ago
Agency Report Card 2024: Dentsu Media
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
14 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
16 hours ago
Google enhances ads portfolio with new AI-powered ...
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.