Ben Bold
Jun 4, 2010

Facebook 'quadruples' number of advertisers over a year

GLOBAL - Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns".

Facebook
Facebook
The world's biggest social networking site, which has offices dotted around the world to serve its advertising customers did not divulge actual figures.

But Murphy did say that it has doubled its number of sales people over 2009 compared to 2008.

In an interview with Bloomberg, Murphy said: "We're very well positioned as people come out of this current economic situation. What we've become is absolutely core to marketing campaigns."

According to US advertising data supplied by ComScore, it ran 176 billion display ads in the first quarter of 2010 in the US alone, up from 70.7 billion in the previous year's quarter.

It also grew its share of the US display market from 11 per cent in the fourth quarter of 2009, to 16 per cent in the first quarter of this year, putting it ahead of rival Yahoo, whose share fell from 13 to 12 per cent in the same period.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

2 days ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

2 days ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.