Lecia Bushak
May 18, 2022

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

First Barbie doll with hearing aids aims to boost diversity, inclusion

The typical Barbie is no longer the generic thin, white blonde woman—but instead has expanded to include dolls of different skin tones, sizes and even disabilities.

Mattel is releasing a new series of dolls this June, which includes the first Barbie with behind-the-ear hearing aids, a Barbie with a prosthetic leg, as well as a Ken doll with vitiligo I — a skin condition defined by the loss of pigment cells.

The new series is part of the company’s ongoing efforts to introduce more diversity and inclusion throughout its toys. This also marks Mattel’s first foray into developing Barbies with certain health conditions or disabilities, reflecting the greater push in recent years to tackle ableism.


The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

“I’m honored to have worked with Barbie to create an accurate reflection of a doll with behind-the-ear hearing aids,” Richardson said in a statement. “I’m beyond thrilled for my young patients to see and play with a doll who looks like them.”

In 2020, Mattel launched Barbie Fashionistas with the goal of expanding its collection to include more skin tones, body types, and even Barbies with wheelchairs. The Fashionistas line aims to “celebrate diversity with fashion dolls that encourage real-world storytelling and open-ended dreams,” the company writes.

Source:
MM&M

Related Articles

Just Published

14 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

14 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

15 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

15 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.