News Opinions
Ian Loon
Apr 22, 2010

Five things you need to know about: Mobile Marketing in 2010

The industry might have grown tired after a decade of 'the next big thing' crying wolf - but signs clearly indicate that it has started to move towards its tipping point with the increasing penetration of smart phones and affordable data plans. Ian Loon (pictured), digital lead for tech practice group (Asia) at Starcom Singapore gives five take-outs for mobile marketing in 2010

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

4 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

5 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

What will it take for female creatives to get the recognition they’ve long been denied?

7 What will it take for female creatives to get the recognition they’ve long been denied?

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

9 Top agencies abandon Campaign Brief amid growing controversy

Diwali 2024: Campaigns lighting up the festive season

10 Diwali 2024: Campaigns lighting up the festive season

Related Articles

Publicis' Ian Loon takes on additional role of chief transformation officer
Sep 1, 2022
Shawn Lim

Publicis' Ian Loon takes on additional role of ...

Starcom scores Ubisoft global media account
Feb 13, 2024
Beau Jackson

Starcom scores Ubisoft global media account

40 Under 40 2023: Chirag Chandiramani, Starcom
Dec 5, 2023
Staff Reporters

40 Under 40 2023: Chirag Chandiramani, Starcom

Publicis Media changes Singapore CEO
Feb 4, 2020
Staff Reporters

Publicis Media changes Singapore CEO

Just Published

The life of a junior creative no-one tells you about
2 hours ago
Anonymous

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

October advertiser of the month: 7-Eleven
11 hours ago
Laura Robbie

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

How Trump's presidency will reshape the global tech order
11 hours ago
Ian Whittaker

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
12 hours ago
Staff Reporters

Malaysia's FashionValet faces corruption probe ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.