Kenny Lim
Jun 29, 2009

F&N appoints Creative Juice\Sil for reality TV show platform

KUALA LUMPUR - F&N Diaries has appointed Creative Juice\Sil to promote its Ideal Evaporated Milk product through a reality TV programme in Malaysia.

F&N appoints Creative Juice\Sil for reality TV show platform
To boost the product’s premium imagery through culinary indulgence, Creative Juice will be launching an eight-episode reality show, ‘Ideal will make you a Celebrity Chef’, to showcase new and innovative ways of using the dairy product in cooking.

Apart from a cash prize, participants have the chance of working under a real celebrity chef (Chef Zam) and will have a recipe book published. The half-hour reality show is set to kick off in August.

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