In order to help potential customers get familiar with its Fiesta model, Ford has launched an online game with the help of digital agency CIG Beijing.
The game, hosted on the Fiesta China site, sets players, driving a Fiesta car they chose during registration, in a race to chase their partners. On the highway they have to avoid hitting or being hit by other vehicles passing by randomly.
Each player has six safety airbags, providing vital protection.
High-scoring players are eligible to win attractive prizes offered by the company, including a custom made Fiesta Apple iPod.
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While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
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