Benjamin Li
Nov 18, 2011

Former OMD APAC head Maggie Choi resurfaces at Touchmedia

SHANGHAI - Touchmedia, China’s in-taxi interactive media company, has announced that Maggie Choi has joined it as managing director of its Hong Kong and International division.

Maggie Choi joins Touchmedia as MD for Hong Kong and International
Maggie Choi joins Touchmedia as MD for Hong Kong and International

Choi will initially be tasked with launching the company in the Hong Kong market, and will later work on extending Touchmedia’s other international operations.

Choi is a well-known media veteran, with more than 25 years of experience in the media industry in Greater China and across Asia-Pacific. She has been the only Asian to lead one of the big three regional media agency networks in the region, as Asia-Pacific chief executive officer for OMD.

She spent 12 years building OMD in Asia, and prior to that helped found ZenithOptimedia in Hong Kong.

Choi, who departed from OMG last year, said she was excited about her new role. “I am excited with the challenge of launching a new media in Hong Kong, which transforms a traditional media into an advanced, innovative communication platform to revolutionise advertising and the role media operators used to fill," she said.

Micky Fung, founder and chief executive officer of Touchmedia explained, “Hong Kong is a high priority for us and, with Maggie’s experience and leadership, we are very confident of the future”.

The company now has operations in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Hong Kong.

Source:
Campaign China

Related Articles

Just Published

4 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

5 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

5 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

9 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.