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“Accenture, an international media consultancy firm, attended the first pitch meeting. It conducted Mars’ media audit last year, and the client then called for this pitch,” said a source close to the pitch.
BEIJING - OMD, MEC, Starcom Mediavest and ZenithOptimedia have confirmed that they are in the second round of Mars' media pitch in China, though incumbent MediaCom has declined to comment on whether it has been invited back.
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