Fox and Caltex launch branded content show 'Driving Change' across Asia

The reality show is based on a road trip hosted by Henry Golding to Malaysia, Hong Kong, Thailand, the Philippines, and Singapore. At each stop, Golding has three days to carry out charitable "missions" with the help of local celebrities.

The charities include a number of community-based projects focused on the underprivileged and youth communities in the target countries. 

Golding's road trip begins on 5 October in Malaysia and ends in Singapore in November. After each mission, 3-minute post-mission clips will be aired across the National Geographic Channel, Star World Southeast Asia, Fox Thailand, Star World Philippines and the National Geographic Channel Philippines starting 18 October. 

Produced by Active TV and conceptualised and managed by MEC Access (MEC's branded entertainment division), the programme will be edited into a 22-minute show that will be aired January next year. 

To support the programme, FIC has developed an on-air marketing campaign that will air across all its major channels throughout Hong Kong and Southeast Asia. The TV spots will start airing on 29 September. 

Caltex and FIC also hope to drive engagement online to raise visibility and volunteerism via the involvement of the local celebrities and a microsite. 

"The projects chosen were specially selected for their relevance to the local markets, and are
ongoing charities and organisations that Chevron works with throughout our campaigns," said Dorothy Cheong, regional integrated marketing manager, Chevron International. "We hope to raise awareness of some of the fantastic work our partners do and to help those in need enjoy their lives’ journey."