May 12, 2010

Fresh Up | Thirst is Creepy | New Zealand

Frucor, an Australasian beverage company based in New Zealand, pairs thirst with creepiness in an awkward 'Thirst is creepy' campaign for fruit juice brand Fresh Up.

Fresh Up Thirst is Creepy
Fresh Up Thirst is Creepy
People are not prepared to put up with parched lips and cotton mouth any more. The ‘Masseuse’ commercial is the first in the up-coming series by agency Colenso BBDO Auckland. The entire campaign is tied together with an equally tense atmosphere, but guarantees a laugh coupled with slight goosebumps in the end.

Fresh Up illustrates the first signs of thirst, with one of the earliest symptoms being the ‘creepy mouth’. People can visit the Facebook page for ‘Thirst is creepy’ to be a fan, share their own thirsty looks and keep up-to-date on the progress of the campaign.


 


Credits:
Project Thirst is Creepy
Client Frucor
Creative agency Colenso BBDO, Auckland
Creative director Nick Worthington
Deputy creative officer Levi Slavin
Agency producer Jen Storey
Production company The Sweet Shop
Director Steve Ayson
Executive producer Sharlene George
Producer Larisa Tiffin
Exposure Television, online


Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

3 hours ago

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

4 hours ago

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.

4 hours ago

Moves and wins roundup: Week of February 3, 2025

P&G, Cheil, HP, Wavemaker, AW, and more in our weekly collection of people moves and account news.