May 12, 2010

Fresh Up | Thirst is Creepy | New Zealand

Frucor, an Australasian beverage company based in New Zealand, pairs thirst with creepiness in an awkward 'Thirst is creepy' campaign for fruit juice brand Fresh Up.

People are not prepared to put up with parched lips and cotton mouth any more. The ‘Masseuse’ commercial is the first in the up-coming series by agency Colenso BBDO Auckland. The entire campaign is tied together with an equally tense atmosphere, but guarantees a laugh coupled with slight goosebumps in the end.

Fresh Up illustrates the first signs of thirst, with one of the earliest symptoms being the ‘creepy mouth’. People can visit the Facebook page for ‘Thirst is creepy’ to be a fan, share their own thirsty looks and keep up-to-date on the progress of the campaign.


 


Credits:
Project Thirst is Creepy
Client Frucor
Creative agency Colenso BBDO, Auckland
Creative director Nick Worthington
Deputy creative officer Levi Slavin
Agency producer Jen Storey
Production company The Sweet Shop
Director Steve Ayson
Executive producer Sharlene George
Producer Larisa Tiffin
Exposure Television, online


Related Articles

Just Published

4 hours ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

7 hours ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

8 hours ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.