News Media
Staff Reporters
May 15, 2025

Max will revert to HBO Max after two years

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

2 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

3 GroupM tells staff about redundancies as restructure hits UK

APAC Power List 2025: The region's most powerful brand leaders

4 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Southeast’s Asia’s top 50 brands 2025

8 Southeast’s Asia’s top 50 brands 2025

Why has GroupM lost its way for so long? The buck stops with WPP

9 Why has GroupM lost its way for so long? The buck stops with WPP

Omnicom set targets to cut staff costs by 10%

10 Omnicom set targets to cut staff costs by 10%

Related Articles

Warner Bros Discovery appoints EssenceMediacom in Australia
Jan 13, 2025
Staff Reporters

Warner Bros Discovery appoints EssenceMediacom in ...

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets
Feb 20, 2025
Ravi Balakrishnan

Hearts & Science is media AOR for Warner Bros ...

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
Feb 13, 2024
Jessica Heygate

Why Disney, Fox and Warner Bros. Discovery are ...

Warner Bros Discovery's cluster bundle offering leaves Kareena Kapoor Khan speechless
May 21, 2023
Campaign India Team

Warner Bros Discovery's cluster bundle offering ...

Just Published

Dentsu powers-up retail media networks with 'world first' attention data
15 hours ago
Robin Langford

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

A Cannes Lions 2025 guide for ROI-hungry APAC marketers
21 hours ago
Shufen Goh

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

China’s 618 shopping festival sees electronics surge, platforms rethink strategies
21 hours ago
Minnie Wang

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.