Staff Reporters
Jan 19, 2011

Futurelab Asia appoints senior art director

KUALA LUMPUR – Lim Wern Kee has been reunited with his previous creative partner at Futurelab in his new role as senior art director.

Nora Ismail and Lim Wern Kee, Futurelab Asia
Nora Ismail and Lim Wern Kee, Futurelab Asia

Lim Wern Kee joins senior copywriter Nora Ismail at Futurelab Asia as senior art director. The duo were partners at BBDO Proximity Malaysia and won several local and regional awards together.

“It’s great to have Wern Kee playing for the home team. He is one of the best digital art directors in the country and teaming up again with Nora is a dream come true. Those two are unstoppable,” said Vic Sithasanan, chief executive officer of Futurelab Asia. “They will be working on our key accounts and will help nurture the younger teams.”

Locally, Lim and Ismail won several Kancils and DMAM awards for their work on Hotlink, Mini and Pepsi. Lim was most recently with Arachnid, and had a stint at Proximity Singapore before returning to Malaysia. Ismail was with BBDO Proximity Malaysia before joining Futurelab Asia in February 2010.

Futurelab has been on a hiring spree, most recently appointing Sithasanan as CEO.

Just Published

16 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

16 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

17 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

17 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.