Paul Howell
Oct 28, 2011

Game developers get a helping hand

SINGAPORE - The Singapore Media Development Authority, together with Nanyang Polytechnic, has launched an assistance service for the city-state's game developers.

Game developers get a helping hand

The Games Solution Centre offers a unique prototyping environment for small to medium enterprises operating in the gaming technology markets. It was officially launched on 28 October.

Aubeck Kam, CEO, of the Media Development Authority, said, "Industry and government collaboration has always been key to growing the media sector in Singapore. MDA's partnership with industry partners such as Sony Computer Entertainment Asia, Nanyang Polytechnic, Autodesk(R) and Hewlett-Packard Singapore on the Games Solution Centre will benefit more than 500 game companies and developers over the next three years."

Developers will be able to take advantage of resources, networking, mentorship and commercial opportunities through the centre - thereby accelerating the development of their games, he added.

The centre also hosts Sony's 'Playstation incubation studio', the first of its kind in Southeast Asia.

Tetsuhiko Yasuda, President, SCE Asia, said, "We are dedicated to providing innovative excitement and a high quality game experience to users, and that is the reason why we are fully in support of the incubation program in Asia. We are very happy to launch Southeast Asia's first 'PlayStation Incubation Studio Singapore'."

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.