Media Development Authority launches Cyber Wellness campaign

A roving bus, installed with interactive games, quizzes and information will go from school to school as part of MDA’s Cyber Wellness campaign that launches today. The bus brings information on issues such as cyber-bullying, privacy and inappropriate content through a light-hearted and fun manner.

The nationwide campaign is targeted at kids aged 7-12, and is supported mainly by BTL activities by Kingsmen.

Comprising a three-month Digital Diary Competition which is carried on the Cyber Wellness portal, as well as talks and workshops, the campaign hopes to reach over 40,000 active participants.

“With the Internet fast becoming an inseparable part of our lives, children as young as five years of age are going online to socialise, play games, create avatars and even trade for online game effects. Being young, children tend to be at a greater risk of online predatorial behaviour. As such, through this cyber wellness campaign, they will benefit from knowing how to better protect themselves online while learning how to be more discerning about the activities and things they read and come across on the Internet,” said Lui Tuck Yew, Minister for Information, Communications and the Arts (MICA).