Marketing Analysis
Surekha Ragavan
Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Passionate Thai football fans cheer on their national team

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Did the strategic planner just kill the advertising agency?

2 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

3 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

4 GroupM tells staff about redundancies as restructure hits UK

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

7 Omnicom set targets to cut staff costs by 10%

GroupM restructures across Asia, Indonesia leadership impacted

8 GroupM restructures across Asia, Indonesia leadership impacted

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Related Articles

STB partners with NBA to attract fans from the region
Feb 11, 2025
Staff Reporters

STB partners with NBA to attract fans from the region

Football boots rival sports into touch
Jun 11, 2019
Faaez Samadi

Football boots rival sports into touch

Heineken trusts Korean football fans with keys to unmanned bars
May 7, 2025
Ad Nut

Heineken trusts Korean football fans with keys to ...

How Asia is redefining football fandom for the digital age: Report
Apr 21, 2025
Staff Reporters

How Asia is redefining football fandom for the ...

Just Published

Southeast’s Asia’s top 50 brands 2025
1 day ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

Mindshare, EssenceMediacom China chiefs exit
1 day ago
Minnie Wang

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

Can’t find a clean public toilet? Buktupup to the rescue
1 day ago
Staff Reporters

Can’t find a clean public toilet? Buktupup to the ...

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.

Agency Report Cards 2024: We grade 25 APAC networks
2 days ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.