Diana Bradley
Mar 21, 2021

Garbage Pail Kids pulls ‘BTS Bruisers’ card amid surge in hate crimes against Asians

The card, released on Tuesday, depicted the Korean boy band with bruised faces.

Garbage Pail Kids pulls ‘BTS Bruisers’ card amid surge in hate crimes against Asians

Following backlash, Garbage Pail Kids has apologized and removed a sticker card portraying Korean boy band BTS with bruises. The trading card brand issued the apology as Asian-American communities in the U.S. are dealing with a rash of hate crimes.

“We hear and understand our consumers who are upset about the portrayal of BTS in our GPK Shammy Awards product and we apologize for including it,” The Topps Company, which produces Garbage Pail Kids, tweeted. “We have removed the BTS sticker card from the set, we have not printed any of the sticker cards, and it will not be available.”

The card was part of the 2021 Topps Garbage Pail Kids: The Shammy Awards satirical collectibles, poking fun at artists who won Grammys this year. It made fun of musicians including Megan Thee Stallion, Billie Eilish, Harry Styles and Taylor Swift.

BTS was satirised as “BTS Bruisers” on its card, which portrayed the bandmates’ faces covered in bruises in a game of Whack-A-Mole with the Grammy Award used as a hammer.

However, social media users said that Garbage Pail Kids took it too far with the BTS card, noting that it was particularly in bad taste due to surging hate crimes against Asians and Asian-Americans.

Source:
Campaign US

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 minutes ago

YouTube’s dominance and other podcast trends to ...

Podcasting’s meteoric growth has been underscored by blockbuster deals like Joe Rogan’s $250 million Spotify contract and SiriusXM’s $125 million investment in Alex Cooper’s Call Her Daddy.

19 minutes ago

Former UK deputy PM Nick Clegg leaves Meta ahead of ...

Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.

2 days ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

2 days ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.