Emily Tan
May 10, 2012

Get into Cathay Pacific's San Francisco lounge with your Klout

HONG KONG - In an interesting social media tie-up, Cathay Pacific will allow Klout users with a score of 40 or higher on their Klout iPhone app to enter its first and business class lounge in San Francisco International Airport.

Get into Cathay's San Francisco lounge with a Klout score of 40 or more
Get into Cathay's San Francisco lounge with a Klout score of 40 or more

Klout is a social media analytics tool that assigns a score that indicates a user's influence across his or her social network. 

Before this, the only way to use Cathay's lounge was by holding a first or business class plane ticket. The promotion is a unique recognition of the power of social media influence. 
 
"It made sense for the trial to be launched in San Francisco where Klout's presence is strongest and our lounge there, newly opened last year," said a spokesperson for Cathay. "The promotion has certainly generated the attention we hoped it would. We will see how this trial will pick up speed in the market. It would be interesting for us to consider whether to extend the trial to other markets."
Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

18 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.