EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
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Campaign explores the factors that have propelled Chinese apps and games—such as Black Myyth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
Zeno Group, Hero+, Seedtag, Impact.com, and more in our weekly roundup of people moves and account wins.
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I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
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As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
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