Glodow Nead Communications appoints Yeo Hwee Peng as director of Asian markets

Glodow Nead Asia’s focus is three-fold: to assist US clients to establish a presence in Asia; to assist Asian clients to establish a presence in North America; and to assist Asia-based clients to establish and bolster their presence within Asia.

“As home to the fastest growing markets in the world, it is clear that Asia is the place to be right now,” noted Jeff Nead, agency principal. “The challenge is bridging the cultural gap and being assured that your efforts are well directed."

Yeo's appointment at Glodow Nead follows a 10-year tenure as the director of corporate communications for Starwood Hotels & Resorts, Asia-Pacific. Starwood Asia-Pacific properties include the St. Regis, Le Méridien, Sheraton, Westin, Luxury Collection, Four Points by Sheraton, W and aloft brands.

“While a key component of my new duties is to manage PR in Asia for our US clients, I am also very excited about exposing Asia-based companies to Western markets,” said Yeo. “As Asian companies are getting support from their local governments to expand and grow their businesses overseas, the US and Canada are prime targets for expansion. Glodow Nead Asia can play an important role in guiding Asian brands to effectively establishing themselves in North America.”

Current clients of Glodow Nead Asia include Hong Kong-based toy and model manufacturer Kader Holding Companies Limited; real estate consultancy Sanuk Mak; W Retreat Koh Samui and The Residences at W Retreat Koh Samui; Savills Asia-Pacific; Millennium Partners, a leading US developer of five-star hotels and luxury condominiums, including Millennium Tower in San Francisco; and ChinaBio, producer of the largest biotech partnering event in North America.