Go Communications wins PR duties for Malaysia balloon event

Themed “One World, One Malaysia Fiesta”, the 4th International Hot Air Balloon Fiesta will be held from 15 March to 19 March in the government capital of Putrajaya. Balloonists from more than 20 countries such as the United States, Belgium, Poland, Netherlands, France, and Thailand will be taking part.

“It is exciting and an honour to be appointed to promote and publicise a world class event held in Malaysia," said Peter de Kretser, COO of Go Communications. "This is an event for the whole family and an opportunity to experience something rather unique–riding in hot air balloons.”

Organisers estimate that about 250,000 visitors will attend the event. A highlight will be the ‘Night Glow’ event, which will see the balloons taking part in a light and sound show on the night of 17 March. The event will conclude with a fireworks display.

The agency has seen several wins recently, including Sunway Lagoon, University of Melbourne and Gleneagles Hospital.