Go Direct and React merge to create Go/React

Geared to meet the rapidly growing needs of digital marketers in the region, Go/React will offer a full suite of integrated relationship marketing services – from data management and loyalty marketing to web development and life-cycle management.

Announcing the merger, managing partner of Go/React Paul Hourihane, said, “The merger makes sense for our clients and employees as it marks an opportunity for two successful, results-driven organisations to come together and focus on being a leader in providing integrated digital solutions on a regional basis.”

The two ‘digitally native’ agencies, both founded in 2001, have a proven track record with long-term customer relationships that include Polycom, Datacraft, CPF, Ikea and Honda.

Bryan Tan, client business partner of Go/React, added that, as the two agencies have been been working as strategic partners for four years now, it made good business sense to cement their relationship.

The new agency will have a head-count of 28 with a team of experienced staff that spans creative execution, web-development, data management, strategic planning, data search services, tele-services and customer life-cycle management.

Go Direct was founded in 2001 by managing director Paul Hourihane, who was previously regional director at Wunderman Asia Pacific for six years and is vice-chairman of the Direct Marketing Association of Singapore.  Clients include Toyota, Honda and Juniper Networks. The company has offices in Thailand, and Malaysia as well as Singapore and is a member of the Interdirect Network.

React is a Singapore-based digital marketing consultancy founded in 2001 by Bryan Tan and Chew Liong Hong. Clients include Ikea, Nikon, Juniper, EMC and the Singapore Government.