Staff Reporters
Jul 23, 2012

GroupM Interaction Indonesia ups digital strategy

JAKARTA - In a bid to increase ROI for its clients, GroupM Interaction Indonesia, the digital arm of the media agency, will offer two new features by Effective Measure, a digital planning firm.

GroupM Interaction Indonesia aims to increase ROI for clients
GroupM Interaction Indonesia aims to increase ROI for clients

The new tools include Campaign Measurement, which will help the company optimise client campaigns and Campaign Impact, which will help GroupM Interaction's clients evaluate the messaging and creative of their online campaigns.  

"We want to ensure that we are creating the best plans to meet the client's objectives," said Amin Azman, managing director at GroupM Interaction Indonesia. "Effective Measure provides us with the in-depth demographics required to meet the more targeted needs of our clients." 

Currently, Effective Measure provides GroupM Interaction with more than 200 demographic and psychographic reference points collected through tags on Indonesian websites.

Related Articles

Just Published

4 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

8 hours ago

To the junior creative in the industry: 'It's okay ...

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

9 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

9 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.