Groupon HK appoints Experian Hitwise for online research

An initial report released by Experian in conjunction with the announcement of its appointment finds that out of over 40 group-buying websites in Hong Kong, Groupon HK lead with 62 per cent market share for the month of April.

Experian Hitwise aggregates data from 1.8 million internet users in Hong Kong based on data provided by Internet Service Providers (ISPs).

According to the report, group buying - where groups of consumers leverage numbers to obtain discounts - has shown great success at getting consumers to try new products or services, despite the overall slow development of ecommerce in Hong Kong.

According to Groupon HK's CEO Danny Yeung, the site's success is due to its effective sales and marketing strategies successfully tapped into the trend towards consumer group-buying in HK, which has secured it its leading share of visits. The initial report by Experian, he said, has provided "actionable insights and a competitive edge in the emerging industry."

John Merakovsky, managing director of marketing services for Experian Asia-Pacific, said insights provided by Experian will aid Groupon in understanding consumer behaviour as well as monitoring the site's competitors in the Hong Kong market. "All this is crucial in improving and measuring the effectiveness of its marketing campaigns," he said. 

Groupon Hong Kong was launched in June last year and since then has sold over 610,000 group buying vouchers. Over 750,000 people have subscribed to the site's daily deal emails