Hello Axiata appoints creative AOR for Cambodia

M&C Saatchi Malaysia is now tasked with delivering above-and below-the-line campaigns in the Cambodian market.

Lara Hussein, managing director of M&C Saatchi Malaysia, said, “Cambodia is opening up so quickly, we couldn’t have chosen a better time to be a part of its exciting transformation.”

Since 2003, M&C Saatchi Malaysia is also the primary agency for Axiata’s largest operating company, Celcom Axiata, in Malaysia.

Axiata is currently one of the largest telecommunications companies in Asia and poised to be the largest by 2015.