M&C Saatchi Malaysia launches BTL division Design Factory

According to the company, this is a continuation of the agency’s aggressive expansion plans in 2011.
 
Managing director Datin Syarifah Menyalara Hussein said the core belief driving Design Factory is a very simple and straightforward one, “We’re focused on delivering no frills, simple and cost effective BTL work to clients who seek no nonsense fast turnaround solutions at good value.”
 
She adds that Design Factory is perfect for clients that want more value and responsiveness for their on-ground and tactical marketing plans. Clients will also enjoy the expertise and support from one of the world’s most reputable advertising networks.
 
Services offered under Design Factory encompass a comprehensive list of below-the-line support such as POSMs, event materials, brand identity, corporate collaterals, packaging design, premiums and annual reports, among others.

Since the beginning of this year, Design Factory has been tasked with the entire Celcom BTL portfolio. However their services also extend to other M&C Saatchi clients including Axiata, Alliance Bank and SIC.