Staff Reporters
Aug 5, 2021

Hiroshi Fujiwara dresses Maseratis in Harajuku streetwear

A collaboration with the musician, designer and founder of Fragment Design yielded two limited-edition Maseratis and a capsule fashion collection. MullenLowe Singapore handled the anime-inspired launch campaign.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

17 hours ago

How Japanese car brands can race past US tariff ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

18 hours ago

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

19 hours ago

Pocari Sweat, Promag top YouGov's list of March ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.