Anita Davis
Mar 26, 2010

HK International Film Festival launches mobile portal

HONG KONG - The Hong Kong International Film Festival (HKIFF) hired mobile-technology provider TheTMSway to create a mobile portal for the event across the region to promote its featured films.

HK International Film Festival launches mobile portal
According to TheTMSWay, the company built a mobile portal that includes more than 70 trailers of films featured at the 17-day festival, as well as news updates and a real-time HKIFF Twitter feed.

The site is accessible to all mobile users via mobile internet browsers and allows audiences to both stream and download video clips.

The HKIFF is in its 34th year and will take place from 21 March to 6 April. More than 240 films from over 50 countries will be screened at the event.
Source:
Campaign China

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.