Anita Davis
Mar 26, 2010

HK International Film Festival launches mobile portal

HONG KONG - The Hong Kong International Film Festival (HKIFF) hired mobile-technology provider TheTMSway to create a mobile portal for the event across the region to promote its featured films.

HK International Film Festival launches mobile portal
According to TheTMSWay, the company built a mobile portal that includes more than 70 trailers of films featured at the 17-day festival, as well as news updates and a real-time HKIFF Twitter feed.

The site is accessible to all mobile users via mobile internet browsers and allows audiences to both stream and download video clips.

The HKIFF is in its 34th year and will take place from 21 March to 6 April. More than 240 films from over 50 countries will be screened at the event.
Source:
Campaign China

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