Hong Kong International Film Festival Society appoints Branded as sponsorship marketing partner

The brief will cover the HKIFFS’s marquee events including the Hong Kong International Film Festival (HKIFF), the Asian Film Awards (AFA) and the Hong Kong-Asia Film Financing Forum (HAF).

As one of the most prestigious annual celebrations of films in Asia, the HKIFF features over 250 film screenings, film premieres and exhibitions. The AFA brings together the best cinematic talents of Asia to the red carpet, while the HAF is attended by 1,000 filmmakers and top film financiers, producers, investors, distributors and buyers in the region.

Executive director of the HKIFFS, Shaw Soo Wei , said: “Brands and films have always enjoyed a symbiotic relationship and our three annual marquee events provide an impactful and influential platform for marketers to communicate with and reach millions of people across Asia.”

Branded co-founder Jasper Donat added: “Almost 600,000 people attended the last festival. With hundreds of screenings, a high-end conference and the Asian Film Awards broadcast across the region, the festival is a fabulous opportunity for brands to get up close with Hong Kong's film loving public.”