Benjamin Li
Oct 28, 2011

HK4As and TVB call TV monitoring tender; ATV goes it alone

HONG KONG - HK4As and TVB have called a tender for the next TV audience measurement contract, to be in place from 2013 until 2017. ATV, which left the combined research programme this year, will continue to source its own rating measurements.

Marketers are concerned that joint TV monitoring between ATV and TVB is no longer happening

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