Jin Bo
Jun 25, 2010

Hong Kong MTR appoints VisionChina for ad sales in Shenzhen

SHENZHEN – Hong Kong MTR Corporation has chosen VisionChina Media, owner of the biggest outdoor digital television advertising network in China, as the advertising sales agent for Shenzhen Metro Line 4.

Hong Kong MTR appoints VisionChina for ad sales in Shenzhen

Earlier this year, the municipal government of Shenzhen decided to franchise Hong Kong MTR to operate Metro Line 4 for thirty years beginning 1 July. Hong Kong MTR, famed for successfully running an efficient and profitable subway system in Hong Kong, will take over all operation and maintenance of Line 4.

“We are excited to win this account,” said Li Limin, chairman and CEO of VisionChina, “And we will go all out to provide high quality video content for the brand new Line 4.”

The current Line 4 has only five stations, but will be extended by 16 kilometres and another ten stations.

VisionChina acquired its competitor Digital Media Group in October. Its mobile television advertising network now covers buses in 18 cities and subways in eight cities.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 hours ago

Netflix doubles ad revenue in 2024, targets another ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

8 hours ago

Following Trump's lead is a mistake. It's time for ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

11 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

20 hours ago

Trump signs order to delay TikTok ban for 75 days

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.