Hong Kong MTR appoints VisionChina for ad sales in Shenzhen

Earlier this year, the municipal government of Shenzhen decided to franchise Hong Kong MTR to operate Metro Line 4 for thirty years beginning 1 July. Hong Kong MTR, famed for successfully running an efficient and profitable subway system in Hong Kong, will take over all operation and maintenance of Line 4.

“We are excited to win this account,” said Li Limin, chairman and CEO of VisionChina, “And we will go all out to provide high quality video content for the brand new Line 4.”

The current Line 4 has only five stations, but will be extended by 16 kilometres and another ten stations.

VisionChina acquired its competitor Digital Media Group in October. Its mobile television advertising network now covers buses in 18 cities and subways in eight cities.