KUALA LUMPUR - Leading Malaysian bank Hong Leong Bank has appointed Mediavest Malaysia to handle its media planning and buying in Malaysia following a competitive pitch, according to a source close to the pitch.
In addition to incumbent OMD, Maxus and Carat are believed to have taken part in the review.
The move is a big departure for the banking giant, which was previously thought to have a strong relationship with OMD. In 2009, it even appointed OMD to oversee its media business in Vietnam. OMD did not immediately respond to queries from Campaign Asia-Pacific.
Hong Leong recently announced that it has appointed Tan Kong Khoon as group managing director and CEO effective 1 July.
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Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
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