Diana Bradley
Dec 23, 2016

How Hatchimals became this year's toy craze

Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

10 hours ago

X retires ‘unnecessary’ ads hashtag to help ...

Ads on X will be processed by AI.

11 hours ago

Meta hit with second fine in Taiwan over Facebook ...

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

11 hours ago

Why Parkinson's patients in Thailand are encouraged ...

Dentsu Creative Thailand worked with Vijara Hospital to create the 'Praykinson' app to help patients improve their speech through prayer.

12 hours ago

Asia-Pacific Power List 2025: Amalia Sarah Santi, ...

Believing that true success is measured by how many lives she touches, uplifts, and inspires, Santi has steered Paragon’s business ecosystem to deliver meaningful impact and sustained brand growth.