Staff Reporters
Dec 20, 2023

A Christmas classic reimagined because homelessness is anything but silent

Youth homelessness charity Centrepoint rewrites the lyrics to 'Silent Night' to spotlight street violence towards homeless people.

Youth homelessness charity Centrepoint rewrites the lyrics to 'Silent Night' to spotlight street violence towards homeless people.

The 60-second film shows a choir, led by young people affected by homelessness, singing the revised lyrics such as "Violent night, endless night" and "Sleep in fear for your life".

Wonderhood Studios worked with Aimee, an 18-year-old rapper with cerebral palsy who became homeless one winter after a family breakdown, to rework the lyrics.

The film is supported by out-of-home that shows the rewritten carol lyrics in the style of a traditional hymn sheet.

It was directed by Nicolas Jack Davies through Sweetshop and created by Dave Farthing and Bryan Stewart.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Tit for tat: Dentsu Thailand fights gambling with ...

Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.

1 day ago

Why gender-equality campaigns need to go past mushy ...

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

1 day ago

'It's never been a better time': BBDO's global ...

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.

2 days ago

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.