Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 22, 2014
How to engage the multitasking viewer
MEDIA DEBATE: Broadcasters have relaxed their stance on multiscreening after finding that consumers discuss programmes on their devices, but can they stop people becoming distracted?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 20, 2012
MEDIA DEBATE: What will be the key digital ...
Just Published
5 hours ago
How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
7 hours ago
2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...
The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.
7 hours ago
A new agency business model for the post-gen AI ...
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.
8 hours ago
What headwinds? Why Jane Lin-Baden doesn’t fear ...
The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.