HP launches attention-grabbing window display

The display initially appears as an opaque, glossy black window. But as shoppers approach the store, motion sensors trigger lights to illuminate an installation comprising a notebook PC and printer in a satellite dish formation.

Once shoppers move away, the illumination fades, returning the window to opaque glass.

The campaign, developed by Momentum Singapore, was launched at Funan DigitalLife Mall.

Jimmy Neo, regional creative director of Momentum Singapore, said the aim was to create an “evocative, attention-grabbing installation."

Madalene See, regional trade marketing, channel sales organisation for Hewlett Packard, added, “We chose Momentum for this project due to their fresh thinking... which has resulted in a striking display which differentiates HP from the myriad consumer electronics retailers in the mall, and truly engages consumers.”