Kenny Lim
Jul 29, 2009

HP launches design festival in Singapore

SINGAPORE - Hewlett-Packard has launched a week-long digital art, animation and photography showcase called 'City of dreams' in Singapore to showcase local creative works and its new line of computers and printers.

HP launches design festival in Singapore
The exhibition is also in conjunction with Singapore’s 44th National Day. Works from the festival will be showcased at ION Orchard, the city-state’s latest mall at prime shopping district, Orchard Road. Other exhibits include multimedia and animation works from the ITE School of Design & Media and the HP Lightropolis contest. Visitors will get to access the works through HP’s Z-series Workstations.

Winning entries from the HP Lightropolis contest, which was launched earlier in March, will be featured on the mall’s exterior multimedia facade as well as various screens within the building.

Following a collaboration between HP and Cartoon Network, budding young animators will also be provided with an interactive platform on www.ToonCreatorAwards.com where they can create their own 25-second ending of popular kids cartoon Ben 10.

Serena Yong, GM of personal systems group, HP Singapore said the festival was a platform for the local creative community to pursue their creative ideas and passion to boost the local creative industry.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

8 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

8 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

9 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

10 hours ago

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.